ParentPal Case Study
ParentPal is an all-in-one personal parenting coach, providing tools and a daily roadmap to take the guesswork out of parenting. ParentPal was created by Teaching Strategies to empower family members by replacing frantic Google searches and worrying about what’s “normal” and what to do next with confident engagement and research-based guidance.
Top goals: Start social media accounts from the ground up to lead new app sign-ups, establish brand awareness and trust through consistent posting and engagement.
Ensured strong branding on every platform, making sure to stick with approved colors, fonts and graphics.
Content examples and social profiles
Branded stories directing viewers to read the latest blog post
Utilized authorized reposts and created graphics for social posting
Notable Achievements:
• Increased total followers across Facebook and Instagram by 258.3%, with Instagram experiencing a remarkable 959.6% growth and Facebook page likes increasing by 256.3%.
• Boosted Instagram engagement by an outstanding 3,265.1% and Facebook engagement by 918.7%.
• Grew Instagram post video views by 980%, showcasing expertise in video content optimization.
• Raised average Instagram likes per post from 5 to over 100, with top-performing posts receiving over 13 saves.
• Achieved a 404.4% increase in total impressions across Facebook and Instagram.
• Delivered a 416.3% growth in Facebook impressions and 380.5% growth in Instagram impressions.
Monica Brown VP of Product Management at Teaching Strategies (Parent company of ParentPal)
